Beyond traditional seniors housing, leading-edge baby boomers are exploring a diverse mix of living options, creating niche markets that could become significant in size due to the large numbers of over-65 Americans who wish to move. These include:
- College towns, which allow seniors to live near children and grandchildren while enjoying on-campus activities
- Manufactured housing, an affordable option, but which faces the challenge of locating approved sites in established areas
- Cohousing and group living, a niche that must be multigenerational to maintain mutual support as residents age
- Multigenerational living, which is rising at a rate faster than that of overall household growth, but nonetheless is difficult to implement in urban areas dominated by apartment living, and
- Affinity retirement communities, which bring people together with shared interests ranging from sports to gardening to culture. The number of retirement communities targeting specific university alumni, for example, has doubled over the last ten years.